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Campolo Delivers Remarks at HIA-LI Business Achievement Awards

Posted: September 29th, 2020

Joe Campolo delivered these remarks for HIA-LI’s 26th Annual Business Achievement Awards virtual ceremony on September 29, 2020.

Good morning everyone. My name is Joe Campolo and I proudly serve as Chairman of the Board of Directors of HIA-LI. Now more than ever, I am thrilled to join you in celebrating the best and the brightest on Long Island. Almost 10 years ago, CMM learned that we were the recipients of the Rookie of the Year Award, and to this day, especially when faced with the nonstop challenges of 2020, that remains a proud moment for us and a source of inspiration to keep fighting no matter how difficult the circumstances. So to all of the finalists and recipients, I extend my most heartfelt congratulations.

This year has tested us, and continues to do so. Fortunately, I believe that leaders aren’t born – they are made by the times they exist in and how they rise to the occasion.

The richness of Long Island lies not only in our real estate and our school districts, but in our innovative businesses, restaurants, and hospitality. I have spent my entire career helping to build Long Island – and I am not willing to sit back and watch these businesses be destroyed without a fight. How do we do it? By being leaders.

Leading through this pandemic requires both an acceptance of reality and being adaptable to our ever-changing circumstances.

This March, like many of you, our team headed home with stacks of folders, remote login instructions, and no clue that our world had changed forever.

Personally, I felt like I had been hit in the head with a bat, and I wasn’t alone. The next few days were filled with panicked calls from clients and friends who simply had no idea what the future held, and how their businesses could survive. Within a few days, most people were either overtaken by panic (not sure what to do, so doing nothing), or in total denial (refusing to accept reality).

I was trained in the U.S. Marine Corps that no one is coming to help me. So I did the only thing that made sense to me: worked with my team to help cut through that static, and take action.

Among other things, that first week, we set up a coronavirus relief hotline open to all members of the business community, whether or not they were existing CMM clients, where we provided free advice to critical questions businesses were asking about their very survival. I know that this work helped many businesses stay open when they otherwise wouldn’t have.

We don’t know where this next chapter leads us, but we can all control our responses. We must be patient and focused, yet optimistic and zealous.

We must continue to endure the most stressful conditions we will likely face in our lifetimes. We must look at a macro level, accept, and adapt. We must help others along the way. We must find new ways to bring value to our new reality.

We must be leaders to survive – and the companies and businesses being recognized today have done just that. We should all take pride in their accomplishments, for their strength and resilience is a model for all of us to move forward.   I am proud of the work that HIA-LI has done to help lead Long Island through this crisis and I am proud of all of you for your leadership and courage. Together we will remain Long Island Strong.

CMM Strategies Presents Business Unusual: John Flanagan of Northwell Health

Posted: September 2nd, 2020

Event Date: September 15th, 2020

After 34 years in public office, former New York State Senator John Flanagan joined Northwell Health in June 2020 as Vice President of Regional Government Affairs for Northwell’s Eastern Region, covering Suffolk and eastern Nassau Counties. Join us for an inside look at how New York’s largest private employer and healthcare provider has risen to the challenges of the COVID pandemic. We’ll delve into Northwell’s unique role as a healthcare provider, educational institution, employer, research facility, and community partner during an unprecedented time.

DATE: Tuesday, September 15

TIME: 11:30 a.m.

CMM Success Spotlight: Realtor Patty Brunn

Posted: August 4th, 2020

After more than 10 years of dedicated service at Campolo, Middleton & McCormick, Patty Brunn has turned her passion for real estate into a successful new career. As a Licensed Real Estate Salesperson, Patty now works with residential buyers and sellers across Suffolk, Nassau, and Queens, helping clients sell their homes for top dollar or find their new dream homes.

CMM clients remember Patty as a knowledgeable, service-oriented paralegal. She joined CMM in 2008 as one of the firm’s first hires, starting in the litigation department and eventually working with the firm’s real estate team, where she found her passion. “Communicating with clients regularly and guiding them through the real estate process was always one of my pleasures,” Patty says. “I enjoy helping people, so getting them to the finish line as stress-free as possible always brought me joy.”

Patty spent several years in CMM’s Bridgehampton office, helping to build our presence and reputation on the East End. While working full-time, she studied for and received her Real Estate Salesperson license in January 2019, pursuing real estate on the side, but staying focused on her work at CMM.

While COVID-19 has caused unprecedented economic disruption and challenges, Patty – true to her nature – decided to view the pandemic as an opportunity. With the Long Island residential real estate market rapidly heating up as people look to relocate, Patty decided to focus on her real estate career full-time. She’s now affiliated with Nappa Realty in Massapequa, where she uses the customer service skills she honed at CMM to help her real estate clients maximize the value of their investments and start new chapters in their lives.

“Patty has always been a tremendously hard worker, a good listener, and client-oriented – all required traits for a successful real estate salesperson,” said CMM Managing Partner Joe Campolo. “My own family has already used Patty to sell a home and she did an amazing job. We miss her at the firm, but are extraordinarily proud of her, and will happily recommend her to our network.”

To get in touch with Patty, email pattybrunnrealtor@gmail.com or call 631-704-5015.

CMM Donation Drive for Project Toy

Posted: December 3rd, 2019

CMM is hosting a donation drive for to support Family Service League and their Project Toy initiative! Please join us in collecting donations for this worthy cause.

We are seeking donations of new, unwrapped toys for children (ages infant through teen). For ideas, take a look at their wish list on Amazon. Donations can be dropped off to our headquarters in Ronkonkoma. Donations are due by Monday, December 16.

Drop off your donations here:
4175 Veterans Memorial Highway, 4th Floor, Ronkonkoma, NY 11779
Questions? Call us at (631) 738-9100.

Social Media Disclaimer

Posted: September 20th, 2019

The information contained on Campolo, Middleton & McCormick, LLP’s social media pages, including but not limited to Facebook, Twitter, and LinkedIn, is provided for informational purposes only and should not be construed as legal advice on any subject matter. The firm provides legal advice and other services only to persons or entities with which it has established an attorney-client relationship.

No recipients of information from our social media pages, clients or otherwise, should act or refrain from acting on the basis of any information included on our social media pages without seeking appropriate legal or other professional advice on the particular facts and circumstances at issue from an attorney licensed in the recipient’s state. Our social media pages contain general information and may not reflect current legal developments. The firm disclaims all liability with respect to actions taken or not taken based on any or all of the contents of our social media pages.

Any information sent to the firm through social media is not secure and is done on a non-confidential basis. Communication with the firm through social media does not constitute or create an attorney-client relationship between the firm and any recipients.

The firm does not necessarily endorse, and is not responsible for, any third-party content that may be accessed through our social media pages.

Remembering

Posted: September 11th, 2019

On this difficult anniversary, CMM Managing Partner Joe Campolo shared these words with our team.

18 years ago, I was an associate at a firm in Uniondale.  I had arrived early that morning because I was stressed out about a motion that needed to go out that day.  When the first plane hit, my secretary Shelia came into my office and calmly told me that plane had hit one of the towers but she assumed it was an accident.  There was a small TV in one of the conference rooms where some people had gathered and were watching the news.  It was then, as I was watching, that the second plane hit and everyone gasped.  From the windows of the west side of our office (we were in the west tower of the old EAB, which is now RXR Plaza) you could see the city skyline and the smoke billowing in the distance.  My mind was racing, doing quick math and realizing very quickly that this was not going to be good.  It was then I felt an immediate reaction, or compulsion rather, to get out of there and make sure my daughter was safe.  I called my ex-wife and she was on her way to pick up Kat from her Montessori school, and I drove like a bat out of hell from Uniondale to Setauket so I could see she was safe with my own eyes.  I will never forget the immense comfort and joy I felt when I finally saw Kat and was able to hug her. 

In recalling this, I cannot imagine the level of joy the people who had family members and loved ones must have felt when they were able to see the ones who made it out of the towers safely. Conversely, I cannot imagine the pain and loss felt by the families who were never able to see or hug their loved ones again.  It is a senseless tragedy with loss that rises past our comprehension.

9/11 was not just a tragic accident, it was a monumental event on all humans who were alive to experience it, and its aftermath has devastating effect on humanity. Society as a whole now trusts less and hates more.  It cause humanity to become much more decisive and intolerant, none of which is good.

Today I ask that we all remember all the innocent men and woman who were murdered, and the brave fire fighters and police who risked and gave their lives to try and help save others.  I do not ask that we just remember their names, but I ask that we remember the good that was in their hearts, the fact that no one cared if a person was a democrat or republican, or black or white, but simply that we were all human beings trying to help each other.  That, to me, is the lesson of 9/11, one that has been entrusted to all us survivors: to use that experience and the memories of those who died to remind us every day that it is up to us to help make this world a better and more peaceful place before it’s too late.

CMM Donation Drive

Posted: November 7th, 2018


CMM is hosting a donation drive for America’s Vet Dogs and Guide Dog Foundation! Please join us in collecting donations for this worthy cause. Donations can be dropped off to our headquarters in Ronkonkoma. Please see details below.

  • Kong® Extreme Toys- Black – Large, XL, XXL
  • Nylabone® Dura Chew, Big Chews, Galileo Chew Toys: Single-molded bones
  • “Joy” or “Dawn” brand original liquid dish soap & “All” brand laundry detergent
  • Baby Wipes/Baby Wipe Refills
  • Band Aids-all sizes
  • Clear shipping tape in dispenser, refills
  • Clorox/Lysol Disinfecting Wipes
  • Command Utility Hooks-medium
  • Dish Sponges with scrubber side
  • Dog treat pouches w/clip or w/adjustable belts
  • Drawstring 13-gallon garbage bags (Febreze/Forceflex/Odor Shield preferred)
  • Gently Used, Clean Bath Towels
  • Gently Used, Clean Quilts, Baby Blankets
  • Kraft Parmesan Cheese- in plastic container
  • Metal leash snaps-see photo
  • New/gently used hoses, cones, large plastic toys, signs, caution tape for obstacle training
  • Paper Towels in rolls
  • Peanut Butter-creamy only, no low sugar or artificial sweeteners
  • Sharpie Permanent Markers & Pens-blue & black preferred
  • Used cell phones or iPods, metal keys for retrieval training
  • Ziploc 1 & 2 Gallon-sized plastic bags

Vet Dogs cannot accept the following: Bully Sticks Dog, Food Dog Treats, Comforters with stuffing, Edible Nylabone,® Frisbees, Gummy bones, Homemade Dog Treats, Rawhide of any kind, Shoes/Socks, Sticks, Stuffed animals for children
Please note: Items not utilized are donated to local shelters.

Taking the Leap into Global Marketing

Posted: June 12th, 2018

Tags: , ,

By Michael Smith, guest blogger
President & CEO, Linx Communications

Global markets are now the norm for many companies. But how does a company make the decision to expand into a new market? While foreign markets are potentially lucrative, international marketing is significantly more complex than domestic marketing. This includes legal and financial differences—every country has its own separate set of laws that govern business that must be taken into account—as well as cultural differences that must be addressed within marketing.

In 2018, global B2C sales will reach $28 trillion and global B2B sales are expected to hit over $9 trillion. While most of the business is generated from domestic companies or true global brands, there is a huge opportunity for mid-size companies to look at foreign markets for growth, especially when their brands match well to those markets.

The advent of ecommerce for both B2B and B2C brands makes marketing globally easier, but you still need to deliver and support your product or services within each country you sell.

So how do you build the right marketing strategy and plan for expansion?

  • Research. Work with local experts to determine the size of the market for your product/services in each country the company will expand. Learn the laws governing business and marketing in those countries. You will want to look at key competitive factors in that country such as the top market leaders and how they control distribution or access into your desired markets.
  • Build the infrastructure. Leading with a robust infrastructure early on to streamline the process of international marketing is key. This includes activities around the products such as registering trademarks, reserving international domain names for local language microsites, and placement of your products (such as distribution locations and/or partners).
  • Adapt the current marketing strategy. Creating an international marketing strategy usually requires the assistance of local talent in the new market, but much of your current marketing strategy and tactics can be adapted from the company’s domestic strategy.
  • Localize the product and marketing materials. This includes translating and tailoring messages to appeal to new demographics.
  • Reevaluate and adapt. Just as domestic markets are constantly changing, so are international markets. Continue to conduct market research and adapt marketing strategies.

Research

When it comes to creating a global marketing strategy, there is no such thing as too much research. It really is more than just a matter of language. Each country has its own demographics, cultures, competitors, and regulations. Companies need to tailor their marketing efforts to each country.

Here are a few questions to keep in mind:

  1. How big is the market in the target country for the product or service being offered?
  2. Are there direct competitors in the target country?
  3. What have those competitors done in the same arena? How did they succeed? What obstacles did they face? What would this company do differently?
  4. How is the target demographic in the new country different from the target demographic at home?
  5. Which social media tools are the most popular in the target country?
  6. What search engines are most effective in the target country?
  7. What are the most effective marketing channels in the target country? In some countries, social media may be the most effective marketing environment, while traditional programs may work better in other countries.
  8. How expensive is advertising in the new country?
  9. Are there cultural differences between the two countries that should be taken into account when creating marketing materials?
  10. For companies in the retail or consumer goods verticals, how will orders be fulfilled? Are there potential problems with distribution? How will packaging be affected?
  11. What type of customer service is standard in the target country?
  12. What are the local laws governing business practices?
  13. How drastically does the country’s currency fluctuate over time?

These are only some of the questions to ask while building an international marketing plan for a specific region, but it’s a start. This sort of research should be done each time the company expands into a new region.

Build the infrastructure

This is where the brunt of the work in breaking into a new country takes place. Creating the infrastructure in each country early in the process will pay off exponentially down the road.

It’s wise to have a local representative in the country to help navigate unexpected obstacles and clearly explain local business practices and terminology. Executives should be sure they fully understand the laws and legal terminology of any contracts within the country before signing them and making them legally binding.

As a best practice, companies should secure top level domains early on for their websites, such as .co, .cn, .au, .us, and so on, to prevent squatters from reserving them and then charging a premium to turn the name over. Businesses should also register trademarks immediately once the decision is made.

Real estate laws often work differently in other countries as well, so if the company intends to create a physical presence for offices, distribution, or brick-and-mortar locations, executives should make sure that they are clear on the local laws.

Adapt the current marketing strategy

Again, while it is important to tailor marketing content to specific regions, that does not mean that all previous marketing work is useless. Rather than throwing everything out and starting from scratch, look at the current marketing plan and see what aspects will work in the new country.

There is a popular story about the General Motors expansion into the Latin American market. According to the story, when Chevrolet introduced their popular Nova model into countries that primarily spoke Spanish, the vehicle sold very poorly. Supposedly, this was because in Spanish, “no va” literally translates to “no go” or “it doesn’t go.” And who would want to buy a car whose name proudly declared that it wouldn’t run?

While this example may be fun to laugh at, it raises a valid point. When doing business in other countries, it is important to take the local language and culture into account in every aspect of marketing. Often there are local opportunities to tailor your brand to the local culture or even local tastes.

Even companies that seem to have standardized offerings across all markets have adapted their products to match the target demographic. For example, in the Philippines, hamburger giant McDonald’s (locally called “McDo”) offers “McSpaghetti.” The idea of ordering a plate of spaghetti at McDonald’s seems completely alien to anyone familiar with the chain restaurant in the United States, but in the Philippines, it is a regular part of their menu. Other local offerings include macarons in France and the flatbread McArabia in the Middle East.

To boost SEO, companies should also make sure that search engines are able to see which languages their websites are able to handle by using hashtags or language meta tags. These varies greatly depending on which search engines are being used around the globe.

Reevaluate and adapt

Once the core brand and product strategy are completed, you still need to look at local media, influencers, and activities to help sell your products. Today these local market preferences can change rapidly and require agile strategies to test new ideas and meet the current trends in each market where the company has a presence. As the company’s presence becomes more established, there is a good chance that marketing plans in each country will diverge, becoming more specialized and better able to target local business.

Michael Smith is the President and CEO of Linx Communications, a leading strategic marketing company, and has helped expedite market access for countless companies around the world. Contact him at Michael.Smith@linx.com.

Note: this article does not necessarily reflect the views of CMM and does not constitute legal advice.