Over the past few months, this blog covered the basics of negotiation theory, discussing some of the strategies and tools of a successful negotiator. Last month, we explored Roger Fisher and William Ury’s coined term BATNA. Coincidently, there was recently an article in the New York Times Business Section about the practical application of BATNA in Hollywood and Washington. The article is:
In Talks, G.O.P. May Have to Just Say Yes
By ROBERT H. FRANK
Published: December 8, 2012
To read the article, click here.