By Adina Genn
HIA-LI has landed a matching grant from National Grid to help attract businesses to the Long Island Innovation Park at Hauppauge, previously known as the Hauppauge Industrial Park.
The grant is from National Grid’s Cooperative Business Recruitment Program, which offers matching funds for marketing initiatives between a business and the regional and local economic development partners.
Through this grant program, National Grid is providing $24,750. Combined with the dollar-for-dollar match, the overall marketing program will be $49,500.
Through this program, HIA-LI will market the park to audiences in New York City, New Jersey, Connecticut, and the Lower Hudson Valley.
It includes cable-TV advertising and news-radio stations, as well as a public relations outreach to business publications. And it will feature e-mail blasts to 60,000 CEOs and business decision makers in the New York metropolitan area.
“As America’s second-largest business complex, the Long Island Innovation Park at Hauppauge offers compelling advantages as a corporate location,” Terri Alessi-Miceli, president and CEO of HIA-LI said in a statement.
”We’re extremely grateful to National Grid for lending their support to a marketing initiative that is certain to draw new businesses to the park,” she added.
Keith Rooney, National Grid’s director of Customer and Community Management, described the Park as a “premier spot for businesses to succeed.”
With the grant, “we’ll soon be launching an aggressive outreach campaign to broaden our tenant roster,” Joe Campolo, managing partner of Campolo, Middleton & McCormick and chairman of the HIA-LI board of directors, said in a statement.
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