Campolo, Middleton & McCormick has successfully negotiated a multi-year contract for premier radio broadcast company JVC Media to upgrade and manage all advertising signage at Long Island MacArthur Airport, a recognized local alternative to JFK, LaGuardia, and Newark Airports.
CMM’s client, JVC Media, is one of Long Island’s best known local and independently owned radio broadcast and media companies, operating over a dozen stations in New York and Florida. Through the diligent work of CMM attorney Don Rassiger and his team, the deal brings both new opportunity for growth to a Long Island business as well as the modernization of Long Island’s well-loved MacArthur Airport. JVC will replace all existing advertising fixtures and will install state-of-the-art digital networks, landmark LED spectaculars, and vibrant backlit tension fabric banners, enhancing the aesthetic appearance at the airport and providing advertisers with new opportunities to engage travelers.
Operated by the Town of Islip, MacArthur Airport is located next to CMM’s headquarters in Ronkonkoma and serves an estimated 1.29 million commercial passengers a year. With the addition of the airport contract to its portfolio, JVC now manages advertising inventory on Long Island on five FM stations, numerous print publications, and the 7,000-seat outdoor venue The LI Community Hospital Amphitheater at Bald Hill, reaching over 3.2 million consumers annually. JVC’s ambitious plan to revamp MacArthur Airport’s advertising and signs will allow local businesses to bring their products and services to a wider audience, across a greater range of media, and in exciting new formats, all contributing to the growth of the local economy.
“Two million Long Islanders know all about the offerings at LI MacArthur airport and they all arrive at least an hour before boarding their flight, thanks to the very efficient security lines, making them a great audience for our Long Island media platform,” said John Caracciolo, President and CEO of JVC Media. “This agreement is a win/win for the Town of Islip, JVC Media, and MacArthur Airport. Don and the entire team at CMM made this public/private agreement process very easy and stress-free, leaving us to do what we do best – sell marketing opportunities to our clients.”
CMM attorneys are adept at assisting businesses in contract negotiation for a variety of projects and expansion plans. Learn more about our Corporate work here.